Bring Runnies
to your store
Performance eyewear built for Gulf light, made by a UAE brand, and sold through retailers who know their customers by name. Twenty-one pairs is all it takes to find out whether it works for your floor.
Built for the light
your customers run in
Runnies makes performance eyewear and accessories for people who See Different. Every pair blocks the full ultraviolet range, and the lens does real work against the glare that comes off sand, water and road - the thing that actually tires eyes here.
Elevate5 styles · AED 149 
Glider5 styles · AED 189 
Ignite13 styles · AED 129 
Limited Edition6 styles · AED 169-199 
Navigator5 styles · AED 149 
Nova8 styles · AED 169 
Pacer8 styles · AED 189 
Resilience6 styles · AED 139 
Spark4 styles · AED 99 
Strider9 styles · AED 199 
Unbound4 styles · AED 179 UV400 across the entire range. Sixty-eight styles run polarised lenses; five are photochromic, adjusting from pre-dawn light through to full sun on a single pair. Eleven series cover everything from a frameless featherweight built for cyclists to a dedicated children's fit.
A story your staff can tell. Limited editions are made with Emirati artist Abdulla Lutfi and with artists at Mawaheb, a Dubai studio working with people of determination. Customers ask about those frames, and the answer is a good one.
Margin that grows
with the account
Three tiers. You move up by selling through, not by negotiating.
Starter
21 pairs and a 21-slot display. The entry point for specialty retailers introducing the brand.
Standard
48 pairs and a 64-slot display. For higher-volume, flagship and high-traffic locations.
Strategic
High-volume, multi-location & key accounts. Preferential terms available for qualifying strategic partners. Better terms are earned through volume, sell-through and continued growth with Runnies.
Two ways in
Both come with a branded Runnies stand, a curated assortment and staff training. The difference is shelf space and how much of the range you want to show.
21-slot starter
- 21 sunglasses, chosen with you
- 21-slot branded display
- A curated mix of best-selling styles
- Product and staff training
64-slot tall stand
- 48 sunglasses
- 64-slot branded display
- Expanded assortment across models, colours and lens technologies
- Product and staff training
Try → Prove → Grow
Nobody is asking you to bet the floor on a brand you haven't sold yet.
Try
Open with the right assortment for your customers, not a fixed box. We build it with you around who actually walks into your store.
Prove
See what sells. Reorder on real demand rather than a forecast. The first order is small enough that the answer costs very little to find.
Grow
As the account grows we expand the assortment, the display and the product range with it - including socks and headwear when the timing is right.
You sell it.
We back it.
Display
A branded Runnies stand and product presentation built for retail floors.
Marketing
Product photography, social content and approved campaign assets, ready to publish.
Training
Product education covering fit, lens technology, features and what to recommend to whom.
Ongoing
New launches, assortment recommendations and replenishment support.
We're not looking to put Runnies everywhere
We partner with select retailers across running, cycling, fitness, outdoor and active lifestyle - people who understand their customers and can introduce Runnies to the right community.
Scarcity protects your margin. A brand on every shelf in the country is a brand being discounted on every shelf in the country, and that is not the business either of us wants.
The goal is simple: a retail partnership that works for both sides.
Before you commit
What does it actually cost to start?
A 21-pair opening order plus the 21-slot display. Retail prices run from AED 99 to AED 199, so you can shape that opening order around the price points your customers already buy at.
Do you offer consignment?
Sometimes. Our standard partnership is wholesale, and consignment is reserved for select strategic opportunities - considered case by case based on the retailer, the location, the customer base and the size of the opportunity.
If consignment is the only way the partnership works for you, say so early and we'll tell you straight away whether it's possible.
Who decides what's in the opening order?
We do, together. A cycling store and a running specialist should not carry the same 21 pairs. We'll recommend an assortment based on your customers and your price points, and you tell us what you know that we don't.
Can we carry the socks and headwear too?
Yes, though most partners start with eyewear and add the rest once the account is established. The wider range includes 17 running socks across three lengths and a headwear line.
How do we move to a better margin?
By selling through. Moving from the 21-slot starter to the 64-slot stand takes you from 45% to 50%. Beyond that, custom terms are available for qualifying high-volume, multi-location and key accounts.
What marketing support do we get?
Product photography, social content and approved campaign assets, plus product training for your floor staff so they can fit and recommend properly. New launches and assortment guidance come as part of the relationship, not as an extra.
Interested in
carrying Runnies?
Tell us about your store and your customers, and we'll put together an assortment that makes sense for you.
Apply to carry Runnies
Tell us about your store and your customers and we’ll be in touch with next steps and the distributor price list. Fields marked * are required.
Application received
Thanks for your interest in stocking Runnies. We’ll review your details and get back to you shortly.